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What Sets Us Apart

Precision in craftsmanship, strength in technology, and absolute reliability – for your perfect riding experience.

/// Expertise
/// Precision
/// Passion

Engineering & Workshop

Emotion Ride is your specialized BMW motorcycle workshop in Overath – focusing on software, modules, electronics, and custom modifications. As a master-led business, we combine precision craftsmanship with modern diagnostic technology, in-house product development, and a clear goal: to make your motorcycle as reliable, powerful, and individual as possible.

Our focus is on BMW motorcycles and European premium brands. In addition to classic workshop services such as inspections and tire service, we offer comprehensive service packages, digital retrofit solutions, proprietary modules, as well as dyno and performance work.

Values That Define Our Work

Our work is based on clear values. Transparency, reliability, and honesty shape every decision and every interaction.
We work efficiently, professionally, and innovatively – always with the goal of providing you with the best possible technical solution. At the same time, we place great emphasis on empathy, collaborative partnership, and a committed approach. This attitude accompanies every project and every motorcycle that leaves our workshop.

Sebastian Schemuth

Managing Director

Master Motorcycle Mechanic

B.A. Craft Management

2022: Expert for Motor Vehicle Damage and Valuation

2020: Member of the Master Examination Board for Motorcycle Mechanics at the Chamber of Crafts in Cologne

2018: Electrical Specialist for HV Systems in Motor Vehicles

2017: Founding and Management of Emotion Ride GmbH

2017: Vehicle Development in the 4- & 6-Cylinder Department of BMW AG Motorcycle Division in Munich

2016: Master’s Degree in Motorcycle Mechanics & Completion of Dual Study Program: B.A. Craft Management

2014: Training as Motorcycle Mechanic at BMW AG NL Bonn

Philip Lippes

Workshop Manager

Master Motorcycle Mechanic

2024: Master’s Degree in Motorcycle Mechanics

2023: Electrical Specialist for HV Systems in Motor Vehicles

2020: Training as Motorcycle Mechatronics Technician

Mika Mühr

Motorcycle Mechatronics Technician

Hendrik Leeser

Motorcycle Mechatronics Technician Apprentice

Philip Lippes

Workshop Manager

Master Motorcycle Mechanic

2024: Master’s Degree in Motorcycle Mechanics

2023: Electrical Specialist for HV Systems in Motor Vehicles

2020: Training as Motorcycle Mechatronics Technician

Mika Mühr

Motorcycle Mechatronics Technician

Pure Passion

in Technology

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